Laurie Fitzgerald Althaus

The Personal Coach for Professionals

laurie-althaus-2A few of us are blessed to have clarity about our life’s work early on. Others get to travel through life discovering what their life is all about, asking “who am I meant to be, what value do I have in the world, how do I want to play into the big picture?” Laurie Fitzgerald Althaus’ story is the latter.


Trusted Coaching Experience

Laurie Fitzgerald Althaus is a successful entrepreneur and business owner who worked for Fortune 500 companies before launching Now & Next, a personal coaching business.    

A certified business coach since 2007, Laurie offers one-on-one coaching, group programs, and workshops across the country designed to help executives, business owners, and their teams identify what they need to do in order to reach their goals.

Laurie’s Style

Improving communication, teamwork, and leadership are among the pieces of the puzzle.  It’s more thanbusiness coaching.” Laurie describes her work as “personal coaching that allows the client to get out of their own way so they can discover their potential and a world of new opportunity in their business and life.”  

Her style is simple, direct and creative. She asks CEOs, owners, and employees the hard questions and helps sort the details while guiding individuals and groups to brainstorm strategies for growth and success. The work is not over until there is a clear action plan to success and leaders are motivated and renewed. 

A Lifelong Entrepreneur

Laurie has many years of first-hand experience with working hard to be successful. Growing up in a family of nine children in Cincinnati, she drove a school bus for her alma mater, Summit Country Day, to pay her way to an associate’s degree at the University of Cincinnati.   

When she was 21 years old, Laurie bought her first business, a popular sandwich shop and market that catered to downtown residents. She employed, led, and coached her employees in order to develop them and grow her business. Within seven years, she had expanded to two locations and increased annual revenue from $30,000 to $800,000. After 17 years, Laurie decided that she “had earned her doctorate in the school of hard knocks,” sold the business, and completed her bachelor’s degree at Xavier University.

Hired to handle sales of the Seattle-based Millstone Coffee (later purchased by P&G) in a three-state territory, Laurie grew that territory to 13 states within three years and was entirely responsible for the rollout of the product in Sam’s Clubs within that region. She then moved on to her second Fortune 500 company, CINTAS, the Cincinnati-based uniform and apparel company. She stepped up and requested the newly-acquired and largest corporate account, Delta Airlines, and moved to Chicago in order to better serve their headquarters. During her seven years with CINTAS, she earned awards and recognition for Exceptional Customer Service.

Laurie returned to Cincinnati in 2005 and was approached by the global business and executive coaching company ActionCOACH. As soon as the business opportunity was described to her, she realized it was the entrepreneurial challenge she was seeking.  She earned her certification as an owner and licensed business coach and within two years was awarded the “Most Improved Business Coach of the Year.”  

Recognized Time and Time Again

The accolades didn’t stop there. She was selected as a coach for the distinguished We Lead program of the Cincinnati USA Regional Chamber, the fifth largest chamber of commerce in the country. Miami University of Ohio Entrepreneurial Studies Program asked her to serve as a mentor to students, and she was twice named “Entrepreneur of the Month” by Cincy, a regional magazine for business professionals.

Laurie has also served on the selection committee for the Cincinnati USA Regional Chamber’s Small Business Awards and the Cincy Athena Awards, which honor business women who serve their communities. She is active with 85 Broads, a network of successful business women, and co-created the Cairn Venture Group, which brings together a unique collection of women leaders to re-energize and share new ideas in a retreat atmosphere.

Sharing Her Knowledge

In addition to authoring several articles, Laurie is frequently quoted in business publications. Her Now & Next Blog Talk Radio show features interviews with coaches and entrepreneurs  on topics ranging from how coaches coach their clients to helping entrepreneurs and their teams maneuver through the ever changing dynamics of life and business.

Laurie is often a featured guest on radio and TV talk shows. Her approachable style, fun-loving nature, passion for strategizing solutions, and her success story as an entrepreneur and business coach make her a sought-after keynote speaker and facilitator.

She finds time for charities that include Women Writing for a Change, Hospice of Northern Kentucky, Kids Against Hunger, Habitat for Humanity, World Choir Games, Hoxworth Blood Center, and the Hearing Speech and Deaf Center of Greater Cincinnati.

Laurie says that Now & Next provides the opportunity to do what she does best: inspire others to advance their success and happiness.

“I embrace this with a sense of adventure, fun, and awakening. It’s what gets me out of bed every morning, and I want nothing less for my clients.” –Laurie Fitzgerald Althaus